It was reported that Unity, the engine giant, would sell its recreational game distribution business Supersonic and shut down the Ironsource advertising network.
Investor documents confirm that the Ironsource advertising network will be officially closed on 30 April. Unity has initiated the process of selling Supersonic, which has launched such popular games as Bridge Race, Going Balls and Build A Queen. According to the documents submitted to the investors, Unity has engaged financial consultants to expedite the sales process of Supersonic. Unity indicated to investors that the closure of Ironsource and the sale of Supersonic were intended to “simplify business”. Starting in the first quarter of 2026, Unity will report strategic growth business income separately from the Ironsource Advertising Network and Supersonic related operations.
In the investor update, Unity also published pre-amortization profit data for initial collection and adjustment post-interest tax depreciation in the first quarter of 2026, all of which were higher than expected. The company expects to earn between $505 million and $508 million in the first quarter, up from the expected $480 million and $490 million; and a profit of between $130 million and $135 million prior to the amortization of adjusted post-interest tax during the same period, significantly above the previous guide of $105 million to $110 million. It states that the profit data before the depreciation of the adjusted interest tax increased by 58 per cent over the same period. This increase was largely due to its advertising technology product Unity Victor and the performance of the engine business Create, which exceeded expectations. Unity expects that its Grow business (advertisement/user access) will achieve a collection of $352 million in the first quarter of 2026, and Create operations (engine) is expected to achieve a collection of $155 million.
The closure of the Ironsource advertising network and the prioritization of the development of Vertor technology in Unity means that, after the merger of the two companies in 2022, valued at $4.4 billion, there is little left of Ironsource’s internal operations in Unity. Moreover, the merger of the two companies does not appear to have been successful. In January 2024, it was reported that the entire Ironsource senior team had announced its departure. In October 2024, the Uniity Advertising Technology Department was exposed to internal bullying and mismanagement in the workplace, resulting in a bad atmosphere, disgruntled staff and dozens of departures.